Facebook connect, joost, ABC's 'V', Hulu's FB integration all point to the rise of 'social TV.' The idea that we are no longer static observers but that we actively connect or disconnect to the content that exists in all different forms on the internet. For videographers and filmmakers, Facebook has proven to be indispensable for distribution. In fact a lot of movie-makers are going to stop buying slots in the newspaper and time on-air, instead opting for the audience-fueled marketing that they don't have to pay for. It makes sense... if you trust your friends taste in movies, why wouldn't you trust that whatever they post online is likely of value to you as well. And not only is it instantaneous, it's incredibly convenient, so that no matter where the original video was posted, you can watch it without changing your browser. Facebook seems to be the hub for all media activity. And collecting a sizable niche is easier than before.
Or at least that's what Facebook spokesperson was inclined to say...
It's perhaps the new way of appreciating the good ole' three big networks, by making them not so homogeneous but rather segmenting them and in that way, letting them back into our lives, one news package at a time.
Yet, we must ask, can the TV stations afford to lose their viewership offline as we switch more and more to instantaneous viewing online? I'm interested to see where this goes...
I suspect that we'll have to either publicly fund the networks or withstand the inevitable advertisement integration into everything on screen. I hope for the first.
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